For Leaders Who Build Differently
I support women and gender-expansive leaders who are ambitious and self-aware. The ones who want to grow revenue, visibility, and voice, without absorbing all the emotional labor alone. I help them navigate high-stakes decisions, clarify their leadership, and build systems that actually work for the lives they want to lead.
“Before working with Tori, I felt like I was in a room with my own brilliance and creative potential and vision, but I couldn't see what I was capable of because I was trapped in the darkness of my own mind. Working with Tori was like inviting someone to shine a light and help me see with such precision and clarity what I couldn't alone. And then having someone right there by my side as my co-architect, shaping the me I could finally see in my head into reality.”
— Van Newman, Founder of On Script/Off Script, Screenwriter & Narrative Strategist, Research Fellow at Social Resonance Lab
The Regenerative Leadership Model™
The Regenerative Leadership Model™ came from watching too many informed, experienced, and capable leaders succeed on paper while quietly burning out behind the scenes—not because they weren’t resilient enough, but because the systems around them required constant self-extraction to keep working.
This model is for leaders who are done proving how much they can carry and are more focused on protecting the source of their work (their energy, judgment, perspective, and lived experience) while building cultures, businesses, and influence that don’t fall apart without them.
At its core, regenerative leadership asks different questions:
Not just Will this work? But will this keep working without costing me more every time?
Not just How much can I give? But What gives back (energy, clarity, leverage) over time?
It’s a shift away from urgency and toward durability.
Regenerative leadership doesn’t reject ambition. It refuses to confuse ambition with depletion, and it treats ownership as a leadership responsibility, not an afterthought. Ideas, insight, and lived experience are valuable, and when they’re codified into systems, frameworks, or IP, leaders stop leaking value and start compounding it.
This model helps leaders slow down just enough to see where they’re over-functioning, name what’s misaligned, and design structures (operational systems, boundaries, and owned assets) that actually give back more than they take.
As a result, the work improves. Decisions get cleaner. Relationships strengthen. Momentum becomes easier to sustain.
Explore Tori’s Ecosystem
How to Fck Up Well
Executive coaching meets business design.
Self-Centered
Where centering the self is the first step to rethinking the systems around us.
Where Light Lives
Illuminating bright spots in women’s health, equity, and business impact.
What People Are Saying
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What sets Tori apart is not just her strategic thinking, but the way she meets you exactly where you are intellectually, emotionally, and operationally and helps you move forward with real clarity and confidence. She has an amazing ability to cut through noise, challenge assumptions without ego and ask the questions that actually matter.
— Aasiyah Abdulsalam, Forbes 30 Under 30, Founder & CEO of The Renatural, Patented Inventor & Serial Entrepreneur
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If you’re lucky enough to work with Tori, you quickly realize she is genuinely a game changer that makes a difference in your business. She doesn’t just give you tools, she gives you ways of thinking that stick, and that's part of her superpower. Beyond her strategic brain that is BRILLIANT, she’s an absolute ray of sunshine to work with and know on a personal level. She's smart, thoughtful and ridiculously good at what she does.
— Doone Roisin, World Economic Forum Young Global Leader, Founder of Female Startup Club, Shearwater Venture Scout
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Tori will have you believing in yourself, manifesting your future, and operationalizing your wildest dreams. It's rare to find a coach who can seamlessly blend inspiration, challenge, and deep humanity with sharp business acumen and operational rigor. Tori is that rare combination. She doesn’t just root for you, she stays rooted with you, through every stretch, sprint, and stumble.
— Ariba Jahan, Global Top 100 Women of the Future in Emerging Technology, Founder of Unmissables, Head of Transformation at Anomaly
Other Modes of Collaboration
I wholeheartedly believe I have ideas worth sharing—do you have an audience ready to hear them?
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I partner with influential institutions to design, activate, and license original leadership education that reflects how leadership actually works today—complex, human, and system-dependent.
Grounded in my proprietary Regenerative Leadership Model™, this work supports universities, innovation labs, and executive or leadership programs seeking to move beyond abstract theory and toward durable, applied frameworks leaders can use inside real organizations.
My approach is particularly well-suited for legacy institutions, startup incubators, or innovation initiatives, where intellectual rigor, credibility, and real-world relevance must coexist.
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I write and speak at the intersection of leadership, power, work, and systems—where culture shifts before policy or practice ever does.
My work is grounded in real leadership experience and original frameworks, including the Regenerative Leadership Model™, and is designed to translate complex dynamics into language that’s sharp, accessible, and actionable. I focus on the moments where ambition, identity, and institutional design collide, and where the cost of “doing it all” is quietly passed onto individuals.
This approach has made my work well-suited for op-ed–driven platforms and cultural commentary, where personal insight, systemic critique, and forward-looking solutions are expected to coexist.
About Tori
I’m an executive coach, business advisor, and former brand executive who helps high-performing women and gender-expansive folks lead with clarity, credibility, and emotional integrity.
Through my practice, How to Fck Up Well, I partner with multidisciplinary leaders across tech, media, finance, and advertising to design businesses, careers, and communication systems that scale without self-sacrifice.
Before coaching, I spent 10+ years working alongside early-stage, disruptive startups and creative agencies—building brand ecosystems, advising founders, and navigating the pressure-cooker environments where leadership either sharpens or breaks you. That experience taught me how to map patterns, decode power dynamics, and turn complexity into momentum.
But some of my most formative lessons came earlier, growing up as a “restaurant kid,” where I watched my parents create a space where people felt seen, fed, and safe. It’s where I learned to read a room, resolve tension, and lead through intuition and care—skills I now bring into every client relationship.
Today, I support leaders who are ambitious and self-aware. The ones who want to grow revenue, visibility, and voice, without absorbing all the emotional labor alone. I help them navigate high-stakes decisions, clarify their leadership, and build systems that actually work for the lives they want to lead.
Alongside my coaching practice, I co-host Self-Centered, a narrative docuseries-style podcast exploring how culture, technology, and power shape self-relationship—and how deeper self-knowledge helps us challenge the systems around us. I also write Where Light Lives, a Substack illuminating bright spots in women’s health, equity, and business impact, and mentor girls and young women through Step Up.
My belief? Self-respecting leaders build better businesses, and those companies help shift business, culture, and leadership for the better.
Contact Tori
Not ready to book a call? Share what you’re working through, and I’ll help you clarify next steps.