Media Kit
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Tori Lazar is an executive coach, business advisor, and former brand executive who helps high-performing women and gender-expansive leaders build power without losing themselves.
My work is grounded in the Regenerative Power Design Framework™. It helps leaders build power without losing themselves by protecting the source of their work (energy, judgment, lived experience) and codifying clarity into operating rhythms, business architecture, and owned assets that give back more than they take.Through her practice, How to Fck Up Well, she advises multidisciplinary leaders across tech, media, finance, and advertising on designing careers and businesses that generate authority and market power without constant self-extraction.
She also leads Where Light Lives, a signal intelligence platform mapping the shifts shaping women’s leadership, health, and economic power across culture, business, and technology.
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Tori Lazar is an executive coach, business advisor, and former brand executive who helps high-performing women and gender-expansive leaders build power without losing themselves.
My work is grounded in the Regenerative Power Design Framework™. It helps leaders build power without losing themselves by protecting the source of their work (energy, judgment, lived experience) and codifying clarity into operating rhythms, business architecture, and owned assets that give back more than they take.Through her private practice, How to Fck Up Well, she works with multidisciplinary leaders across tech, media, finance, and advertising to design careers, businesses, and ecosystems that generate authority and market power without requiring constant self-extraction.
She’s also the creator of Where Light Lives, a signal intelligence platform exploring the bright spots shaping the future of women’s leadership, health, and economic power—connecting signals across culture, business, and technology to highlight where meaningful change is already underway.
Previously, she spent more than a decade working alongside disruptive startups, emerging media platforms, and creative agencies—often supporting founders who were building entirely new playbooks for how brands, communities, and culture move. In those pressure-cooker environments, leadership either sharpens or fractures. The experience taught her how to map hidden incentives, decode power dynamics, and translate complexity into strategic momentum.
But some of her most formative lessons came long before that, growing up as a “restaurant kid,” where she watched her parents create a space where people felt seen, fed, and safe. It’s where she learned to read a room, resolve tension, and lead through intuition and care—skills she now brings into every client relationship.
Her belief is simple: self-respecting leaders build better companies. And when power, wealth, and ownership are in the hands of discerning, culturally aware, and values-driven leaders, entire systems begin to shift.
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View and download here.
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Where Light Lives Substack
Girlboss Advice Column
Doré Editorial (Previously Garance Doré’s Blog)